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Class 35

Advertising; business management, organization and administration; office functions.

Explanatory Note

Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.

This Class includes, in particular:


- the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through websites or television shopping programmes;
- advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts;
- shop window dressing;
- public relations services;
- production of teleshopping programmes;
- organization of trade fairs and exhibitions for commercial or advertising purposes;
- search engine optimization for sales promotion;
- commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services;
- administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services;
- commercial administration of the licensing of the goods and services of others;
- services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;
- office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services.

This Class does not include, in particular:


- financial services, for example, financial analysis, financial management, financial sponsorship (Cl. 36);
- real estate management (Cl. 36);
- stock brokerage services (Cl. 36);
- transportation logistics (Cl. 39);
- energy auditing (Cl. 42);
- graphic design of promotional materials (Cl. 42);
- legal services in relation to the negotiation of contracts for others (Cl. 45);
- licensing of intellectual property, legal administration of licences, copyright management (Cl. 45);
- registration of domain names (Cl. 45).

350131 administration of consumer loyalty programs 350128 administration of frequent flyer programs 350154 administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs] 350095 administrative processing of purchase orders 350165 administrative services for medical referrals 350069 administrative services for the relocation of businesses 350039 advertising / publicity 350047 advertising agency services / publicity agency services 350077 advertising by mail order 350178 advertising services to create brand identity for others 350048 advisory services for business management 350130 appointment reminder services [office functions] 350129 appointment scheduling services [office functions] 350172 arranging and conducting of commercial events 350076 arranging newspaper subscriptions for others 350171 arranging subscriptions to electronic toll collection [ETC] services for others 350094 arranging subscriptions to telecommunication services for others 350030 auctioneering 350003 bill-posting 350015 book-keeping / accounting 350032 business appraisals 350017 business auditing 350166 business consultancy services for digital transformation 350029 business efficiency expert services 350002 business inquiries 350136 business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding 350167 business intermediary services relating to the matching of various professionals with clients 350033 business investigations 350001 business management assistance 350020 business management consultancy 350115 business management for freelance service providers 350078 business management of hotels 350079 business management of performing artists 350124 business management of reimbursement programmes for others / business management of reimbursement programs for others 350105 business management of sports people 350036 business organization consultancy 350186 business partnership search 350118 business project management services for construction projects 350041 business research 350096 commercial administration of the licensing of the goods and services of others 350006 commercial information agency services 350114 commercial intermediation services 350159 commercial lobbying services 350025 commercial or industrial management assistance 350142 competitive intelligence services 350080 compilation of information into computer databases 350100 compilation of statistics 350135 compiling indexes of information for commercial or advertising purposes 350061 computerized file management 350176 computerized management of medical records and files 350139 consultancy regarding advertising communication strategies 350138 consultancy regarding public relations communication strategies 350164 consumer profiling for commercial or marketing purposes 350157 corporate communications services 350007 cost price analysis 350173 data processing services [office functions] 350086 data search in computer files for others 350023 demonstration of goods 350121 development of advertising concepts 350184 development of business organization strategies relating to corporate social responsibility 350189 development of market surveys 350182 development of marketing concepts 350024 direct mail advertising 350008 dissemination of advertising matter 350028 distribution of samples 350016 drawing up of statements of accounts 350063 economic forecasting 350012 employment agency services 350144 financial auditing 350149 gift registry services 350005 import-export agency services 350180 influencer marketing 350151 interim business management 350098 invoicing 350101 layout services for advertising purposes 350175 lead generation services 350143 market intelligence services 350031 market studies 350106 marketing 350155 marketing in the framework of software publishing 350051 marketing research 350187 marketing through product placement for others in virtual environments 350156 media relations services 350049 modelling for advertising or sales promotion 350116 negotiation and conclusion of commercial transactions for third parties 350140 negotiation of business contracts for others 350088 news clipping services 350013 office machines and equipment rental* 350084 online advertising on a computer network 350177 online ordering services in the field of restaurant take-out and delivery 350147 online retail services for downloadable and pre-recorded music and movies 350145 online retail services for downloadable digital music 350146 online retail services for downloadable ring tones 350183 online retail services for downloadable virtual clothing 350066 opinion polling 350064 organization of exhibitions for commercial or advertising purposes 350103 organization of fashion shows for promotional purposes 350082 organization of trade fairs 350152 outdoor advertising 350122 outsourced administrative management for companies 350097 outsourcing services [business assistance] 350113 pay per click advertising 350067 payroll preparation 350019 personnel management consultancy 350068 personnel recruitment 350009 photocopying services 350169 preparation of business profitability studies 350092 presentation of goods on communication media, for retail purposes 350091 price comparison services 350085 procurement services for others [purchasing goods and services for other businesses] 350104 production of advertising films 350137 production of teleshopping programmes / production of teleshopping programs 350062 professional business consultancy 350141 promotion of goods and services through sponsorship of sports events 350179 promotion of goods through influencers 350065 providing business information 350119 providing business information via a website 350110 providing commercial and business contact information 350093 providing commercial information and advice for consumers in the choice of products and services 350170 providing telephone directory information 350161 providing user rankings for commercial or advertising purposes / providing user ratings for commercial or advertising purposes 350160 providing user reviews for commercial or advertising purposes 350188 provision of an online marketplace for buyers and sellers of downloadable digital image files authenticated by non-fungible tokens [NFTs] 350120 provision of an online marketplace for buyers and sellers of goods and services 350090 psychological testing for the selection of personnel 350042 public relations 350038 publication of publicity texts 350035 publicity material rental 350040 radio advertising 350168 reception services for visitors [office functions] 350133 registration of written communications and data 350070 rental of advertising space 350087 rental of advertising time on communication media 350125 rental of billboards [advertising boards] 350174 rental of cash registers 350158 rental of office equipment in co-working facilities 350083 rental of photocopying machines 350109 rental of sales stands 350089 rental of vending machines 350108 retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies 350153 retail services for works of art provided by art galleries 350163 retail services relating to bakery products 350185 retail services relating to downloadable digital image files authenticated by non-fungible tokens [NFTs] 350071 sales promotion for others 350181 sales prospecting for others 350132 scriptwriting for advertising purposes 350111 search engine optimization for sales promotion / search engine optimisation for sales promotion 350072 secretarial services 350046 shop window dressing 350043 shorthand 350102 sponsorship search 350081 systemization of information into computer databases 350150 targeted marketing 350123 tax filing services 350073 tax preparation 350107 telemarketing services 350074 telephone answering for unavailable subscribers 350162 telephone switchboard services 350044 television advertising 350045 transcription of communications [office functions] 350022 typing 350117 updating and maintenance of data in computer databases 350134 updating and maintenance of information in registries 350027 updating of advertising material 350127 web indexing for commercial or advertising purposes 350112 website traffic optimization / website traffic optimisation 350148 wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies 350075 word processing 350126 writing of curriculum vitae for others / writing of résumés for others 350099 writing of publicity texts

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Class 35

Explanatory Note